JSON-LD is the recommended structured-data format. It embeds machine-readable metadata in a tag so search engines understand your page.

Anywhere in the HTML — inside is conventional. Google reads it regardless of position.

How do I validate it?

Run the output through Google's Rich Results Test (search.google.com/test/rich-results) to confirm there are no errors.

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JSON-LD Schema Generator

Generate JSON-LD structured data for Article, FAQPage, BreadcrumbList, Product, LocalBusiness, and Organization. Paste straight into your HTML.

Headline

Author

Date published (YYYY-MM-DD)

Image URL

Article URL

JSON-LD output

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "My great post",
  "image": [
    "https://example.com/og.png"
  ],
  "datePublished": "2026-05-20",
  "author": {
    "@type": "Person",
    "name": "Jane Doe"
  },
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://example.com/post"
  }
}
</script>

How to use Schema Generator

Pick the schema type that fits your page.
Fill in the fields.
Copy the JSON-LD <script> block and paste it into your page <head>.

How to use Schema Generator

Frequently asked questions

What is JSON-LD?

Where do I paste it?

How do I validate it?